Scotland is set to be home to the first UK store dedicated to selling Wagyu ? the world?s most expensive beef - when it is officially opened today (Monday 15 August 2016) by a host of?world-class?chefs.
Legendary French chef, Albert Roux OBE, will be joined by Tom Kitchin, Pierre Koffmann, Fred Berkmiller and Shaun Whatling to launch Wagyu House in Bridge of Allan, Stirlingshire.
The new high street store is the brainchild of the husband and wife team, Mohsin Altajir and Martine Chapman, behind Highland Wagyu.
And it will cater specially for the local retail market and the hundreds of private UK customers on their books with Wagyu products ranging from ?10 to ?1,000 per kilo.
The boutique shop on Henderson Street offers a wide range of Wagyu products from nose to tail, including handmade charcuterie, gourmet burgers and pies as well as prime cuts of sirloin, fillet and rib and all grades of Wagyu beef - from high grade Japanese Kobe to lower grade Australian beef.
The ?chefs of honour? are the most respected in the culinary world and keen supporters of Highland Wagyu, which looks to them for direction.
Albert Roux quickly became a mentor to the team, and the product, which is currently supplied to his Chez Roux restaurant at Cromlix House in Dunblane, will soon be available in his other restaurants across Scotland.
Scots chef Tom Kitchin, has taken the beef at his Leith-based restaurant, The Kitchin, since the beginning and is known colloquially as their ?Minister of Beef?.
French-born Pierre Koffmann is chef proprietor of Koffmann's at The Berkeley in Knightsbridge where Shaun Whatley is executive chef.
Fred Berkmiller, recently awarded?Food Pioneer of the Year (Scotland Food & Drink Excellence Awards 2016),?is?owner of L'escargot bleu and L'escargot blanc restaurants in Edinburgh and was one of Highland Wagyu's first - and biggest - customers.
Mohsin Altajir, owner of Wagyu House, said: ?When we set up Highland Wagyu five years ago we knew chefs would be interested, but we didn?t anticipate such an overwhelming demand from the private market. We want to bring Wagyu to the masses and let people know about its different grades with different tastes. There is Wagyu to suit every taste bud and every pocket.?
Martine Chapman, who runs Dunblane-based Highland Wagyu, the UK?s largest producer of the Japanese beef cattle, said: ?We wanted to keep everything local. Bridge of Allan is literally on our doorstep so we can oversee every aspect to ensure quality every step of the way, and the main suppliers of beef are bred and processed within a five-mile radius.?
At Wagyu House, daily dishes made with Wagyu will be available for takeaway while customers can also sit down to taste samples. Patrons can even select the number of days to dry age their beef in the store?s two drying agers, which use Himalayan rock salt for the process.
Since trading started at the beginning of June, the shop has sold more than a tonne of Wagyu beef, including a sell-out stand at the Royal Highland Show.
An online shop is also in development. In the meantime, orders for Wagyu House products can be placed on wagyuhouse.co.uk
Issued on behalf of Highland Wagyu by JK Consultancy. For further information please contact: Jenny Kumar on 07989 557198 or email@example.com
Notes to editor
Photos:?(l-r) Fred Berkmiller of L'Escargot bleu and L'Escargot Blanc in Edinburgh, Pierre Koffmann of Koffmann's at The Berkeley in Knightsbridge, Tom Kitchin of The Kitchin in Leith, Albert Roux and Shaun Whatling, executive chef at Koffmann's at The Berkeley in Knightsbridge.
Wagyu House is the UK?s first high street store dedicated to selling Wagyu products. A sister company of Highland Wagyu, we showcase Wagyu gems from nose to tail. Whether you like to cook at home or sit in and eat, our product range caters to every taste, from beef to charcuterie or gourmet pies. We source Wagyu from across the UK and around the world.
Highland Wagyu is a pedigree beef company, breeding premium Japanese Wagyu, Aberdeen Angus, Beef Shorthorn, Dexter and Highland cattle with a mission to produce the best beef in the world from our 25,000-acre estate farm in Perthshire, Scotland. Established by husband and wife Mohsin Altajir and Martine Chapman in 2011, our ethos of quality, respect and precision underpins everything we do. Highland Wagyu sells directly to chefs. It is the largest producer of Wagyu cattle in the UK and on course to be the biggest in Europe.